Vodafone, Who We Are Is How We Play

Who We Are is How We Play focuses on the real, regular people behind the players’ on pitch personas. While they may be capable of extraordinary feats when they put on an Irish rugby jersey, they have had upbringings and experiences that every Irish person can relate to.

Agency: Target McConnells
Braodcast Director: Michael Cullen
Agency Producer: Eric Brindley

Production Company: Butter
Director: Hadi
Producer: Michael Cullen

Windmill Lane

  • Editor: Lee Hickey
  • Colour: Dave Hughes
  • Finish: Ian Jacobs
  • Post Producer: Sarah O'Carroll