Lidl, LGFA Until We Level The Playing Field

‘Until we level the playing field’ for Lidl’s sponsorship of LGFA went on air in February 2021 almost a year after completion.  Shot on March 10-11th 2020 with Robert Emmets and Sylvester’s, just before the country closed down, this spot for Lidl’s sponsorship of LGFA features a powerful creative from BBDO Dublin that speaks for itself.

The atmospheric grade by Windmill’s Matt Branton and finishing by Ian Jacobs supports BBDO’s creative in this iconic spot for Lidl’s ‘Level The Playing Field’ campaign which aims to create change for this and future generations of ladies Gaelic footballers and continues its investment of over €4million in Ladies Gaelic Football and its members since 2016.


Agency:  BBDO Dublin
Creative Director: Shane O’Brien
Copywriter: Des Kavanagh
Art Director: Rob Murray
Account Director: Sinead Lee
Account Manager: Emma Blaney, Elana Murphy
Producer: Georgia Stevenson
Strategic/Planning Director: Sarah Hughes
Production Company: Red Rage
Director: Stevie Russell
Editor: Rob Hegarty
DOP: Piers McGrail

For Windmill Lane:

  • Finish: Ian Jacobs
  • Colour: Matt Branton