Effie Awards 2021 to go ahead

Effie Awards 2021 to go ahead

Great to see the Effie Ireland Awards are going ahead this year. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness.

The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

After the inaugural awards were cancelled last year due to the pandemic, IAPI have announced that they will be officially launched on February 17 at an online event called How to Win an Effie.

The following day the awards will be open to enter, with the first entry deadline set for April 23. The second deadline will be May 21 while the third deadline will be June 18.

It is expected that the first round of judging will take place in early July with the second round scheduled to take place in early August. The awards themselves will take place on September 23.

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