Dublin Airport Authority – Ready When You Are

Dublin Airport Authority launched its campaign to promote safe travel just as international travel was becoming a possibility once again for many Irish people. Called READY WHEN YOU ARE the campaign celebrates the joy, optimism and escapism associated with travel and is set to the classic Fred Neil/Harry Nilsson track “Everybody’s Talkin” sung by Irish and Sierra Leonean singer, Loah.

Created by Rothco, part of Accenture Interactive, produced by Speers Film and post-produced by Windmill Lane, the 30” spot focuses on three people reuniting with their talismanic objects – reunions that are a little bit more emotional for not having happened in well over a year. The campaign highlights the safety regulations firmly put in place at Dublin and Cork Airports which allow people to finally make those journeys that matter so much.

Credits:
Client: DAA
Head of Marketing: Louise Bannon
Head of Customer Marketing: Sinead Quish

Agency: Rothco, part of Accenture Interactive
Senior Producer: Emma Ellis
Creative Director: John McMahon
Art Director: Leo Bartoli
Managing Partner: Miriam Hendrick
Account Director: Emma Spicer
Senior Account Manager: Joanna Cawley
Strategy: Patrick Ronaldson
Strategy: Bronagh O’Donovan

Production Company: Speers Film
Director: Tom Merilion
Producer: Jonny Speers
First Assistant Director: Mike Hayes
Music Arrangement: John Walsh
Vocals: Loah