Bulmers – Alchemy of the Orchard

As part of the Bulmers ‘When Time Bears Fruit’ platform, creative agency Goosebump developed a new ALCHEMY OF THE ORCHARD campaign.

Goosebump and production company Ponder asked us to work with them to add some magic to the spot by creating enchanted ivy that comes to life to play an old piano in the middle of the Bulmers orchard.

They sourced a real vintage piano and shot it beautifully in the orchard and then handed it over to us to add the magical elements.

We rebuilt the piano in 3D to generate its internal workings then we projected the live footage onto the 3D model and animated photo-real textured ivy vines, pulling and touching the piano keys. We lit the whole piece to match the mystical moody atmosphere to reveal some elements…while leaving others to the viewer’s imagination.

Production Company: Ponder
Director: Brian Durnin
Producer: Paul Holmes

Agency: Goosebump
Creative Partner: Pat Hamill, Mark Nutley
Managing Dir: Sarah Love
Client Service: Alana Dwyer, James Shearer
Agency Producer: Dave Brady

Client: Bulmers
Marketing Director: Karl Donnelly
Brand Manager: Jeff Brennan
Head Consumer Marketing: Amanda Jackson

The Windmill Lane Team:

  • VFX: Manus Goan
  • Grade: Matt Branton
  • Editor: Philip Cullen
  • Flame: Ian Jacobs