BOI, Cyber Fraud

Bank of Ireland launched a new nationwide campaign aimed at increasing awareness of fraud. The campaign, created by Oliver Ireland and fronted by Emmy Award winning TV personality Baz Ashmawy, was directed by Brian Durnin and produced by Dublin based company Red Rage, with edit by Windmill’s Lee Hickey.

The campaign explores some of the key everyday tactics fraudsters use and encourages consumers with a rallying cry that “together, we won’t let the fraudsters win.”

Credits:

Agency: Oliver\Dublin
CEO: Mark McCann
Executive Creative Director: Rob Frew
Business Director: Paul Walshe
Account Director: Fiona Baker
Social and Digital Strategist: Kristin Bell
Copywriter: Kevin Murray
Senior Producer: Hannah Eckersley

Production: Red Rage
Director: Paul Durnin
Executive Producer: Paul Holmes
Producer: Jessica Bermingham
PM: Michael Donnelly
DP: Ivan McCullough

Post-Production: Sound
Original Music: Stellarsound
Sound: Kieron Horgan