SuperValu Real Rewards

Windmill Lane's 3d Creative Director Graham Gallagher took the brief to create a dynamic visual journey, to illustrate the newly launched SuperValu rewards card. Combining deft 3d animation, with creating photorealistic minature sets that illustrate the role of the different partners in the rewards scheme, Graham and the team in Create of Frank, Fred and Andrea have made a unique and energetic spot.

Number4's engineer, Mark Henry , also brought the film to another level with a superb mix bringing in subtle fx alongside the v'o and music track.


  • Agency
  • DDFH&B
  • Copywriter
  • Orla Doherty
  • Art Director
  • Conor Swanton
  • Agency Producer
  • Aisling O’Dwyer
  • Senior Account Manager
  • Julie Collins
  • Business Director
  • Julie Crawford
  • Head of Loyalty SuperValu
  • Evelyn Moynihan
  • -
  • 3d Creative Director
  • Graham Gallagher
  • Animation
  • Frank Valouch
  • Animation
  • Fred Burdy
  • Animation
  • Andrea Arice
  • Finish
  • Shayne Murphy
  • Producer
  • Jen Connolly
  • Sound design
  • Mark Henry in Number 4
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