Lidl, Pride Of Ireland

For TV3’s Pride Of Ireland Awards night, Chemistry Creative Director Mike Garner asked Windmill to design and animate a series of stings, to celebrate Lidl’s support of the Awards.

Using the technique of parallax animation on high resolution still photography, animators Mark O’Brien, and Eric Dolan were directed by Ian Jacobs in bringing the still shots to life, simulating super slow motion, adding camera movement, and layering atmospheric elements to give each shot a very distinctive mood and feel.

Lidl, Pride Of Ireland

Credits

  • Agency
  • Chemistry
  • Creative Director
  • Mike Garner
  • Producer
  • Mags O'Reilly
  • -
  • Create
  • Windmill Lane
  • Creative Director
  • Ian Jacobs
  • Motion
  • Mark O’Brien
  • Eric Dolan
  • Producer
  • Cliodhna Long
  • -
  • Audio
  • No4 Windmill Lane
  • Sound Design
  • Mick Creedon
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