Irish Cancer Society, I Want To Get Cancer
Windmill were proud to do their part for these controversial spots for the Irish Cancer Society.
Created by Chemistry and directed by Keith Hutchinson for H2, this "deliberately provocative" campaign may shock and even offend, but it's impact is undeniable.
"Made by people who've had cancer, featuring people who've had cancer"
"There’s a fear that some people might be shocked by a campaign from the Irish Cancer Society asking people to Get Cancer, but if you’ve ever had cancer; if you’ve ever seen a loved one die of cancer – and by God watching someone you love die is the hardest thing in this world – then it will take more than an advertising line to shock you. Although hopefully it will rouse you, and thousands of others, with the determination necessary to match cancer’s every day triumphalism in the wake of yet another family’s unimaginable anguish."
- from a very worthwhile read by Mark Tuthill at chemistry.ie