Our Work / archive
Project Details
National Lottery “Daily Million”
- Agency: DDFH&B
- Director: DADDY
DADDY directing duo Mike and Enda brilliantly bring to life a great Lottery campaign for the new daily 1 million euro prize. The main 40 sec spot ( to be followed by 4 shorter treatments ), is based on the idea of two nerdy types discussing the new prize happening every day, and the spot hilariously riffs on the different ways you can visualise days of the week.
There is a mix of visual styles, references and executions, but all the time with subtle links from scene to scene.
The spot was shot on Alexa, then cut here in Windmill by John O’Connor, graded in Baselight by Matt Branton, and finished in flame by Ian Jacobs.
Credits
Prod Company: Red Rage
Director: DADDY
Producer: Paul Holmes
Agency: DDFH&B
Creative Director:
Art Director: Mark Shanley
Copywriter : Paddy Treacy
Agency Producer: Aisling O’Dwyer
Editor: John O’Connor
Post Producer: Sandi O’Brien
Flame: Ian Jacobs
Flare: John Kennedy
3d: Fred Burdy
Colourist: Matt Branton