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Project Details
Strongbow “Golden Explosion - Arrow”
- Agency: Y & R Dublin
- Director: Des Mullan
Premium global cider brand Strongbow launches a new campaign with a series of 15 second product based commercials, combining beautifully filmed highspeed product shots, with cutting edge 3d, to create a high impact and immersive series.
The featured spot here is centred around the drama of a golden arrow shot through a dark studio like space, into a bottle of Strongbow Gold, which transforms in super slow motion into a delicious, twinkling explosion of cider arcing into the air. The camera dramatically moves around and through the liquid, before pulling back to reveal the endframe.
Liquid simulation presents a real challenge, but working with Real flow simulation software, and rendering with realistic depth of field and simulated studio lighting, helped create an appetising, dramatic and credible explosion of cider.
Credits
Prod Company: Max Films
Director: Des Mullan
Producer: Maxine Brady
Agency: Y & R Dublin
Creative Director: Mike Mesbur
Art Director: Laurence O’Byrne
Agency Producer: Paul Ellis
Post Producer: Jen Connolly
Vfx supervisor / Flame: Ian Jacobs
3D: Richard Merrigan
Duncan Birch / Lumiere
Audio : Locky Butler / Slate