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SuperValu - Own Brand Wrap
- Director: Brian O’Malley
Launching its range of own brand products, this new spot from Red Rage Films and DDFH&B spearheads a series of commercials featuring own brand products produced in Ireland for Supervalu.
This initial commercial sets an uptempo feel, as a store is transformed overnight in order to be the first to carry the full new Own Brand Range. Shot and directed with great energy by Brian O’Malley, the spot features a dynamic combination of styles, angles and movement to really grab the viewers atttention. The follow on campaign, featuring products such as tea, ice cream, and honey, brilliantly combines the home produced, high-quality nature of the products, with the lively and energetic positioning of the brand.
Production Company: Red Rage Films
Producer: Paul Holmes
Creative Director: Ronnie Trouton
Copywriter: Ronnie Trouton
Agency Producer: Dave Brady
Editor: Tony Kearns
Post Producer: Jess Felton
Flame: Ian Jacobs
Colourist: Dave Hughes
Slate: Locky Butler