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Liberty Insurance - Manifesto
- Director: Richie Smyth
With Liberty Mutual launching into the Irish insurance market, Rothco commisioned a launch commercial based around the history and relationship between Boston and Ireland.
Shot mainly in the States by Richie Smyth, the 60 second spot is an exciting and visually arresting cinematic montage of the city and its people, with a smooth but subtle transition through to the centre of Dublin, following a narrator taking us on the journey.
The spot was shot on Alexa, then cut here in Windmill by ICAD award-winning editor John O’Connor, graded in Baselight by Matt Branton, and expertly finished in Flame by Mark Bailey.
Production Company: Blinder
Producer: Michael Duffy
Creative Director: Damien Hanley
Art Director: Stephen Rogers
Copywriter: Jude Healy
Agency Producer: Margaret Levingstone
Editor: John O’Connor
Post Producer: Jess Felton
Flame: Mark Bailey
Colourist: Matt Branton