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Avonmore - Peak Freshness
- Director: Johnny Maginn
Avonmore milk launches a new campaign based on its delivery of the purest and freshest milk. The tv ad is based on beautifully shot, phantom high-speed footage of a mother and daughter pouring milk, gradually revealing a pyramid of glasses filling until we see a final shot, which matches through to the “Peak Freshness” logo.
The commercial was shot using specialist liquid wrangling, along with some fiendishly cunning rigs designed and built by Joe Fallover. Windmill 3D worked with Johnny Maginn to plan and previs a series of shots, which then became the template for the shoot.
Keeping it fresh in the edit suite was Lee Hickey, whilst delivery of the grade was from Dave Hughes in Baselight.
Production Company: H2 Films
Producer: Jack Armstrong
Creative Director: Mal Stephenson
Art Director: Kevin Leahy
Copywriter: Jean Donovan
Agency Producer: Grainne O’Driscoll
Editor: Lee Hickey
Post Producer: Jen Connolly
Vfx supervisor / Flame: Ian Jacobs
3D: Fred Burdy
Colourist: Dave Hughes
Number 4: Dean Jones