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Project Details
Easons - Cut Out The Hassle
- Director: DADDY
With the Christmas party season upon us again, Easons bring us a quirky look at the madness of the festive celebration, with an office party unlike any seen before. Continuing the theme of creating characterful personalities to embody the range of books and gifts available at Easons, IIBBDO creative team Dylan Cotter and Bill Hollingsworth along with directing duo Enda and Mike from DADDY/Red Rage Films, make the most of the comedy possibilities in this script.
The commercial was shot in studio and on location by DADDY, who designed the name bubbles to go with each character. The editor was John O’Connor, Baselight grading was by Matt Branton, and the commercial was finished in Flame by Ian Jacobs.
The TV campaign also continues in the lead up to Christmas, with a series of 10 sec treatments featuring books and gifts from the range at Easons, these are developed on from the 40 second commercial by Windmill.
Credits
Producer: Gary Moore / Red Rage Films
Agency: IIBBDO
Creative Director: Mal Stephenson
Art Director: Bill Hollingsworth
Copywriter: Dylan Cotter
Agency Producer: Grainne O’Driscoll
Colourist: Matt Branton
Editor: John O’Connor
Producer: Sandi O’Brien
VFX supervisor / Flame: Ian Jacobs
Sound: Locky Butler in Slate
