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Project Details
Donegal Catch
- Director: Stephen St. Ledger
We put on the sou’wester here in Windmill as we venture out to sea for this new campaign for Donegal Catch. In the series of 3 TVCs we find 3 fishermen in their trawler, bantering about life, the universe and haddock, as the sea spray lashes against the windows, with each one featuring a new beautiful product shot of a Donegal Catch meal.
The TVCs were shot in studio by Stephen St. Ledger, with the boat set on a rocking gimble against greenscreen to simulate the sea’s movement. The sea was motion tracked in the 3D department in Windmill, with the windows and screens then composited in Flame.
Credits
Producer: John Sullivan / Jack Armstrong
Agency: IIBBDO
Creative Director: Mal Stephenson
Art Director: Kevin Leahy
Copywriter: Jean Donovan
Agency Producer: Noel Byrne
Editor: Lee Hickey
Colourist: Matt Branton
Post Producer: Jennifer Connolly
VFX supervisor / Flame: Ian Jacobs
Sound: Dean Jones in Number 4