Windmill Lane

Project Details

Permanent TSB - Moving Forward

• Director: DADDY

Using more changes of location and outfits than a Kylie Minogue tour, the new campaign for PTSB launches with a 40sec tvc directed by Enda and Mike of DADDY and Red Rage Films. The campaign features the main character walking through multiple locations around the country, which is then cleverly cut together to give the impression of an unbroken constant movement.

The campaign was filmed on Red, which once painstakingly edited by John O’Connor in Windmill, was conformed in Flame at 4k resolution. This allowed the tweaking and repositioning of shots at high resolution, before compositing at full HD resolution. Making the most of Windmill’s industry leading digital infrastructure, the high resolution sub-master was then graded by Dave Hughes in Baselight, before final titles were added back in Flame.