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Project Details
Bord Gais
- Director: Mike and Enda of DADDY
Bord Gais
Windmill Lane commercials VFX were delighted to be able to work with D.A.D.D.Y. directing duo Mike and Enda on the new campaign for Bord Gais Energy. Produced by Paul Holmes of Red Rage, for agency DDFH&B, the campaign introduces a team of robots into everyday situations, having a ball helping people with all sorts of energy issues around the house.
The robots were designed by Mike and Enda of D.A.D.D.Y. who then directed the live action location work. A four strong team in Windmill’s 3D dept., led by Richard Merrigan, tracked every shot, then rigged, animated and lit a team of robot characters matching them into the shots, many of which had practical effects.
The plates were then cleaned up in Flame, led by Ian Jacobs, with much wire and tracking point removal, before the 3D robots were composited, with a final grade applied by Dave Hughes in Baselight.
Look out for the rest of the campaign of the next few months as the robots appear in different scenarios, bringing a charm and life never seen before to Irish screens with CG generated characters.
Credits
Director: Team DADDY
Producer: Paul Holmes
Agency: DDFH&B
Agency Producer: Dave Brady
Art Director: Marcus Hartung
Copywriter: Ted Barry
Creative Director: Ronnie Troughton
Editor: Lee Hickey
Producer: Sandi O’Brien
Lead Flame: Ian Jacobs
Flame: Daniel Morris
Lead 3d: Richard Merrigan
3d: Fred Burdy
3d: Janak Thakker
3d: Doug Kennedy
Sound: Mark Henry, Number 4
