Directed by the London based team Zak and Dan for Boys and Girls, this commercial for Caribbean based mobile provider Digicel brings to vivid life the task facing a visiting team of cricketers in cricket-mad West Indies.
The commercial was shot on location in the West Indies, principally in and around Kingston, Jamaica. The main task for Windmill Lane was to fill the iconic cricket stadium Sabina Park in Kingston with thousands of extras, all photoreal and reacting to the action in the centre of the cricket square.
The commercial was shot on Canon 5D cameras, and post supervised by lead Flame artist Ian Jacobs. The crowd replication was created in 3D using Softimage Xsi Ice particle replication by Richard Merrigan and Fred Burdy, and then composited in Flame by Ian Jacobs.
The spots were cut by Janice Toomey and graded by Dave Hughes in Baselight. The audio was mixed by Locky Butler and John Griffin in Slate. Howzat!
Directors Zak and Dan had following to say about their experience at Windmill:
“Windmill Lane are a high class outfit with down to earth attitudes. From the very first meeting to the final celebratory pint of the black stuff Windmill Lane went out of their way as a company to provide a great post service.
In particular, Ian Jacob’s jiggery pokery on Flame is some of the finest I’ve come across. He really made our project sing visually and he worked several times around the clock to make it that way. Looking forward to coming back.”
Director: Zak and Dan
Producer: Paul Ellis
Agency: Boys and Girls
Art Director: Jonathon Cullen
Creative Director: Rory Hamilton
Editor: Janice Toomey
Producer: Alison Quinn
Vfx supervisor / Flame: Ian Jacobs
3d: Richard Merrigan Fred Burdy
Sound: Locky Butler at Slate